What drives me to do what I do
If I can achieve any goal with my design, it would be for the end user to find it to be the most natural solution to a problem. The less the user has to think, the better.
Design starts with understanding the client or end user’s background, needs, and context. Any design or product I make aims to be a tailored fit for those specific needs.
My creations set out to be more than good-looking pixels on screen or page. They want to grow up to be user-friendly products that will meet needs.